We bring senior-level marketing strategy to franchise, multi-location, and private equity-backed brands. Think of us as your home court advantage, the operational expertise, systems, and leadership that helps you outperform the competition at every location.
Angie Cox founded Home Court Strategic Consulting after 20+ years building marketing operations, campaigns, and growth systems for some of the largest franchise and multi-location brands in the country.
Most growing brands need senior-level marketing strategy: someone who understands franchise economics, field execution, vendor accountability, and retention systems. But a full-time VP hire is not always the right move.
That is exactly where Home Court comes in. We bring the same operational depth built over 20+ years, managing $10M+ budgets, leading 40-person teams, and supporting 650+ franchise locations, on a flexible, project or retainer basis.
Angie brings 20+ years of franchise and multi-location marketing expertise to every engagement. Having led marketing for 650+ franchise locations, managed $10M+ budgets, and navigated complex private equity-backed environments, she built Home Court to give growing brands the senior-level marketing strategy they need to win.
Chris drives the relationships and revenue that fuel Home Court's growth. With a sharp instinct for building partnerships and connecting the right people, he ensures every client engagement starts with a strong foundation and grows from there.
Doug brings deep knowledge of AI tools, emerging technology, and practical applications for growing businesses. Our resident technology advisor, he keeps Home Court and its clients ahead of the curve on how AI can accelerate marketing strategy, streamline operations, and create competitive advantage.
We work with brands that need experienced marketing leadership, not another agency or junior consultant. Every engagement is tailored, strategic, and built around your actual business goals.
Ongoing strategic leadership for brands that need a senior marketing voice without a full-time hire. We serve as your embedded marketing leadership, setting direction, overseeing vendors, aligning teams, and driving accountability across the organization. We leverage AI-powered tools, Beautiful.ai, LSA ad management, and Monday.com to move faster and report smarter. We also bring hands-on experience planning and executing franchise conferences, vendor fairs, and industry events that strengthen operator relationships and build community across your network.
A comprehensive review of your current marketing operations including vendor relationships, retention performance, customer journey, location-level consistency, and KPI structure. You walk away with a clear picture of what is working, what is not, and a prioritized roadmap to fix it.
Built from scratch or rebuilt from what you have. We create the systems, calendars, communication cadences, promotional frameworks, and execution standards your locations actually need, so marketing stops being chaotic and starts being consistent.
For private equity-backed businesses growing through acquisition or undergoing brand evolution. We've led major rebrands from strategy through launch and know how to manage brand alignment, franchisee communication, and market continuity across complex multi-location environments.
"The best franchise brands don't win on luck. They win because they have the systems, the strategy, and the home court advantage."
Our work is rooted in operational reality, not theory. We have been inside private equity-backed platforms, managed national franchise networks, led rebrands under pressure, and built teams from scratch.
When we come into an engagement, we are not learning your industry. We bring 20+ years of hard-won pattern recognition to your specific challenges, and we move fast because we have been here before.
If your marketing needs structure, accountability, and senior-level thinking, let's talk.
Every engagement is tailored, but most clients start in one of three ways. Not sure where you fit? Start with Discovery and we will figure it out together.
We have led national franchise marketing at scale, supporting 650+ locations, managing multi-million dollar budgets, and building the operational systems that connect brand strategy to location-level performance. We know the vendor landscape, the franchisee dynamics, and what it actually takes to move the needle across a large network.
Home service franchises live and die by repeat business and local trust. We build the retention systems, local marketing frameworks, and field execution standards that turn one-time customers into loyal ones, and make sure every location shows up consistently in their market.
Customer retention and lifecycle marketing are the lifeblood of wellness brands. We build the CRM frameworks and engagement systems that keep customers coming back.
Retail brands with multiple doors face a different challenge than franchises: keeping the brand sharp and the customer experience consistent without a franchisee accountability structure. We build the campaign calendars, promotional frameworks, and performance reporting that give your team a playbook they can actually execute.
Private equity-backed businesses need marketing leadership that understands growth pressure, reporting rigor, and fast execution. We have operated inside PE environments and know exactly what matters.
High-frequency service brands with franchise models need retention systems, consistent brand execution, and field-level accountability. That is exactly what we build.
Whether you need a full strategic engagement or just a conversation to figure out what is possible, we make it easy to get started.